Cadillac recently introduced the all-new Cadillac Touring 6 (CT6), elevating the top of its range and creating a new formula for the prestige sedan through the integration of new technologies developed to achieve dynamic performance, efficiency and agility previously unseen in large luxury cars.
CT6 marks Cadillac’s long-awaited return to the global prestige luxury segment and is one of the key steps in the brand’s ongoing global expansion and elevation.
“The CT6 is nothing less than an entirely new approach to premium luxury – and an approach only Cadillac can offer,” said Johan de Nysschen, president of Cadillac. “It is a bold endeavor with unmatched dynamism that reignites a passion for driving in large luxury vehicles. In short, it is prestige luxury reimagined.”
Having recently entered production towards the end of the 2016 model year, updates for the CT6 2017 model year are initially few in number. Later in 2017, Cadillac will add an all-new Plug-In Hybrid edition of the CT6. The new Plug-In Electric Vehicle (PHEV) technology will more than double the already impressive efficiency of the CT6, while providing excellent acceleration and driving performance.
Two new colors appear for 2017, Phantom Gray Metallic and Bronze Dune Metallic – continuing to offer a sleek look and feel. A revised “wash” feature is also added to the rear camera system to improve visibility in messy outdoor conditions.
The Cadillac CT6 is the only flagship sedan that incorporates the elegant luxury accommodations of the finest prestige cars with the exhilarating driving experiences typical of performance sedans.
The CT6 features one of the industry’s most advanced automotive body structures, an aluminum-intensive architecture that incorporates 11 different materials to achieve strength, performance and efficiency thresholds practically unmatched among the world’s elite luxury performance sedans.
It is one of the world’s lightest and most agile full-size luxury performance sedans, with dimensions and spaciousness on par with BMW’s short-wheelbase 7-Series, but the approximate weight, agility and efficiency of the smaller Cadillac CTS – which is lighter than a BMW 5-Series. The CT6 is lighter than the BMW 5-Series, 6-Series and Mercedes-Benz E-Class. It is a remarkable 1,000 pounds lighter than the Mercedes S-Class.
“We reinvented the approach to structural underpinnings in the quest to develop a unique formula for the prestige luxury performance sedan,” said de Nysschen. “Melding that new approach with the dynamics conveyed in our other award-winning rear-driven sedans – including V-Series – results in something that has been lost in the segment: the exhilaration of a true driver’s car.”
Cadillac focused on three pillars that would coalesce to deliver the CT6’s dynamic experience – agility, connectivity and indulgence – and do so with higher levels of presence, elegance and technological innovation to help elevate Cadillac around the world.
“Luxury brands are built from the top down,” said Cadillac Chief Marketing Officer Uwe Ellinghaus. “Adding a dynamic, top-of-the-range car is central to Cadillac’s elevation and global growth.”